The Brand
Journal
Every collection carries a word, a scripture, a weight.
Season One
The Oldest Luxury Is Being Chosen
2 min read
Before the price tags and the shop windows, there was a word: segullah. Why Masiix says CHOSEN, and what it means to be kept.
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The Mark
What the Red Dot Means
2 min read
One embroidered point on every Masiix garment. Where the Red Dot comes from, from the Passover doorframe to the seal of Ephesians 1:13.
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Identity
Masiix: The Name Above Every Name
2 min read
Masiix means Christ in Somali. Why we built a clothing brand around a name, and what it means to carry it on the body every day.
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The Sleeve
Since Infinity: Chosen Before the Foundation of the World
2 min read
Why the Chosen hoodie says "since ∞" instead of a founding year, and the verse from Ephesians 1:4 embroidered down the sleeve.
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